If these images were in fact leaked and not released by Louis Vuitton or Michael Phelps’ camp then there should be no punishment whatsoever. But if Louis Vuitton and Michael Phelps are found guilty then rules are rules. In an ideal world, a good punishment should be that they make Michael Phelps use the money earned from that deal and put it towards the Olympic program for the U.S. That would be an ideal win-win for the Olympics and TEAM USA.

(Source: Yahoo!)